About Us

Let’s go, RVA!

Our mission is to inspire people to live actively.


Organizational Values

We deeply believe in the power of active living to improve lives and create vibrant communities.
We invest in our staff, volunteer champions, and community groups to create lasting change in the region.
We strive for excellence by continuously learning about best practices and using creativity and innovation to support active living.
Diversity, Equity, and Inclusion
We implement best practices for a diverse, equitable, and inclusive culture throughout our programs and events.
Engage Underserved Communities
We provide active living opportunities for residents of lower income communities.
We treat others the way they want to be treated.
We love collaborating in teams with staff, volunteers, community partners, sponsors, government officials, and vendors.

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During the past 31 years, Sports Backers, a 501(c)(3) nonprofit organization, has developed programs and events that are designed to inspire people from all corners of our community to live actively. We achieve this work by focusing on a network of collaborative partnerships with other organizations, businesses, local governments and faith based institutions. In order to have transformational change, we realize we can’t do it all alone, but rather we work to build a movement of change in our community to make active living the easy choice.

Bike Walk RVA

We support bike and pedestrian friendly infrastructure projects.  Empower residents with the tools they need to advocate for safe and comfortable places to bike and walk throughout Richmond. Learn more about Bike Walk RVA.

Fitness Warriors

We offer free fitness classes throughout our community every week so that individuals, no matter where they live, can benefit from an active lifestyle. Learn more about Fitness Warriors.

Kids On The Move

We provide kids the chance to have fun while being physically active on a regular basis. We support school-based run and fitness clubs. Learn more about Kids On The Move.

Active RVA

A regional collaborative movement that works with businesses, schools and early childhood organizations to get every corner of our community moving. Learn more about Active RVA.

Active Living Leadership (ALL) Stars

The ALL Stars program will provide education, hands-on experiences, and mentorship to a cohort of 20 ALL Star Student-Athletes through a series of in-person and virtual learning opportunities over the course of 10 months. Learn more about the ALL Stars.

Fall Line

The Fall Line is a proposed 43-mile paved trail in Central Virginia from Ashland to Petersburg. Sports Backers, through our Bike Walk RVA Program, is the lead organization advocating for the completion of this backbone of biking and walking in the Richmond Region and beyond. Learn more about the Fall Line.

Events and Training Teams

We celebrate Richmond’s active culture by hosting events that showcase our region’s greatest attributes. Sports Backers’ training teams, led by experienced volunteer coaches, will have you ready to take part in one of our many events.

Sports Backers owns and produces many events throughout the year, to include some of the largest and most successful of their kind in the country.
View our upcoming events.

Last year the Sports Backers supported 25 other sports tourism events owned and operated by nonprofit organizations in the Richmond region

View our IRS Form 990. Audited Financial statements are available by request. Please email [email protected].