Diversity, Equity, & Inclusion


Here at Sports Backers, our mission is to inspire people from all corners of our community to live actively. We know that to achieve our mission, we must consistently and intentionally focus on organizational diversity, equity, and inclusion. We want our events and programs to be welcoming to everybody within our community. We know that change will only occur if we apply shared knowledge, continue learning, and set specific goals that we can work to achieve in the coming years.

DEI Statement

Our nonprofit organization is embedded within the communities we serve. Our events are held in local public spaces, our free fitness classes take place with community partners, and our run clubs are organized in schools and youth-serving organizations across the region. It is not just a team of staff members who lead Sports Backers; rather, we are powered by volunteers, from our Board of Directors to our event committees and at all levels of our programs and initiatives. Therefore, if we wish to become more diverse, equitable, and inclusive, we must ensure that the goals, intentional focus, and desire to carry out those efforts are spread throughout the entire organization.

Advisory Council

Are you passionate about creating diverse, equitable, and inclusive active living opportunities throughout Richmond? Please consider applying to join Sports Backers’ Diversity, Equity, and Inclusion Advisory Council. Applications are closed for the 2023 Council and will reopen at the end of the year.


Feedback or suggestions?

We believe that shared-perspective leads to a more diverse perspective. If you have feedback or suggestions on ways we can make our events and programs more welcoming, please email [email protected].