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Sports Tourism

The Richmond region’s status as a destination for sports enthusiasts has never been stronger than it is today. The Sports Backers aggressively pursue opportunities to expand the number and scope of sporting events held in the region each year. This long-term growth model is the major reason the Sports Backers were the first sports commission in the country awarded the Sports Commission of the Year title four times by the National Association of Sports Commissions.

The Sports Backers now own and produce 13 events each year that include some of the largest and most successful of their kind in the country. They include:

  • Ukrop’s Monument Avenue 10k
  • Uncorked Half Marathon
  • Dominion Energy Riverrock
  • Cougar 7v7 Field Hockey Tournament
  • Run Bike Relay
  • Anthem Corporate Run
  • Moonlight Ride
  • Patrick Henry Half Marathon
  • Trails & Ales
  • Richmond International Dragon Boat Festival
  • Whole Foods Market Marathon Jr.
  • Anthem Richmond Marathon
  • CarMax Tacky Light Run

The Sports Backers work to support other sports tourism events owned and operated by non-profit organizations in the Richmond region. We form strategic partnerships with selected events that show significant progress for becoming major events. In 2017, we provided marketing grants to other organizations that supported over 20 events. If your organization puts on an event that you believe qualifies, submit a grant request.

2018 Sports Backers Supported Events Calendar

January 13-15
Monument City Classic Volleyball Tournament

February 24-25
Ultimate Cup Girls Weekend

March 3-4
Ultimate Cup Boys Weekend

March 10-11
Jefferson Cup Boys Weekend

March 17-18
Jefferson Cup Girls Weekend

March 23-25
Jefferson Cup Girls Showcase

March 30-April 1
Jefferson Cup Boys Showcase

April 7
Virginia Junior Disc Golf Championships

April 14-15
K’Crushka Disc Golf Tournament

April 14
James River Sprints Regatta

May 5-6
Tour De Richmond Disc Golf Tournament

May 12
VCU Health Cap2Cap

May 26-28
The Beast of the East Softball Tournament

May 26-28
Boys East Cost Volleyball Tournament

May 26-28
South Atlantic Championships Volleyball Tournament

June 2-3
Sun Cup Recreational Soccer Tournament

June 9
Virginia Boat Club Sprints Regatta

July 6-8
The Queen of the Hill Softball Tournament

July 20-22
The Fast Pitch Nationals Softball Tournament

September 1-2
Virginia Cup Soccer Tournament

September 15
Heart of Virginia Century

October 27-28
The Halloween Cup Softball Tournament

* The Sports Backers in conjunction with the Richmond Road Runners Club supports approximately 50 kids running clubs and events per year through the Kids Run RVA Grant Program.