Sports Tourism

The Richmond region’s status as a destination for sports enthusiasts has never been stronger than it is today. The Sports Backers aggressively pursue opportunities to expand the number and scope of sporting events held in the region each year. This long-term growth model is the major reason the Sports Backers were the first sports commission in the country awarded the Sports Commission of the Year title four times by the National Association of Sports Commissions.

The Sports Backers now own and produce 14 events each year that include some of the largest and most successful of their kind in the country. They include:

  • Ukrop’s Monument Avenue 10k presented by Kroger
  • Uncorked Half Marathon & 5k
  • Dominion Energy Riverrock
  • Cougar 7v7 Field Hockey Tournament
  • Run Bike Relay presented by Ragnar
  • Anthem Corporate Run
  • Virginia Credit Union Moonlight Ride
  • Patrick Henry Half Marathon
  • Trails & Ales
  • Richmond International Dragon Boat Festival
  • Walmart Biz Bowl
  • Marathon Jr.
  • VCU Health Richmond Marathon, Markel Richmond Half Marathon and Richmond 8k
  • CarMax Tacky Light Run

The Sports Backers work to support other sports tourism events owned and operated by non-profit organizations in the Richmond region. We form strategic partnerships with selected events that show significant progress for becoming major events. In 2018, we provided marketing grants to other organizations that supported over 20 events. If your organization puts on an event that you believe qualifies, submit a grant request.

2019 Sports Backers Supported Events Calendar

January 19-21
Monument City Classic Volleyball Tournament

February 23-March 3
Ultimate Cup

March 9-31
Jefferson Cup

March 30-31
K’Crushka Disc Golf Tournament

April 6
Virginia Junior Disc Golf Championships

April 14
James River Sprints Regatta

May 4-5
Tour De Richmond Disc Golf Tournament

May 10
Southern Track Classic

May 11

May 25-27
The Beast of the East Softball Tournament

May 25-27
Boys East Cost Volleyball Tournament

May 25-27
South Atlantic Championships Volleyball Tournament

June 1-2
Sun Cup Recreational Soccer Tournament

June 8
Virginia Boat Club Sprints Regatta

July 5-7
The Queen of the Hill Softball Tournament

July 18-21
The Fast Pitch Nationals Softball Tournament

September 14
Heart of Virginia Century

October 26-27
The Halloween Cup Softball Tournament

November 3-18
Ultimate Cup

* The Sports Backers in conjunction with the Richmond Road Runners Club supports approximately 50 kids running clubs and events per year through the Kids Run RVA Grant Program.