Let’s Go Rva!
Sports Backers fosters community through events, advocacy, and fitness, promoting a healthier, active lifestyle for all.
Get Moving With Our
Upcoming Events!
April 12, 2025
Ukrop’s Monument Avenue 10k
The Ukrop’s Monument Avenue 10k presented by Kroger is RVA’s favorite spring tradition! Since 2000, people from around the Richmond region and beyond have gathered to share in the journey of crossing the 10k finish line.
March 7, 2026
Virginia Credit Union River City Half & 5k
Richmond is gorgeous and this event shows it off like never before! The half and 5k courses are rich in architecture, lush foliage, river views, and more!
April 12, 2025
Atlantic Union Bank 10K Mini
Race day isn’t just for you…it’s for your kids too! This one-mile run for kids 4-12 is sure to be the best intro to how fun running can be. Add some mascots, a shirt, and finisher medal and you’ve got the perfect Saturday! Make the #ukrops10k a family affair!
June 5, 2025
Markel Corporate Run
The Markel Corporate Run is the perfect opportunity to engage your team members by getting together to run or walk (we have a lot of walkers) a 5k and finish with RVA’s biggest networking event and office party.
Building a Healthier Community
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.
Bike Walk RVA
Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.
Kids on the Move
Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.
FALL LIne
The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.
Active RVA
The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.
Volunteer
There are 8,000 people annually who volunteer to make Sports Backers and its events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.
Latest News & Updates
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Episode 66 – New Office Tour!
Episode 66 – New Office Tour! Sports Backers officially made our move to Lakeside Avenue this week and we’re now located at our active living hub! Nan & Kam give you a tour of the space, and show off some of the features they’re most excited about.
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Kids On The Move Profile: Coach Sean Glynn
Meet Coach Sean Glynn: The Energy Behind Kaechele’s Run Club Written by: Noelle Hart, Youth Programs Coordinator If you were to ask what Coach Sean Glynn brings to David A. Kaechele Elementary’s Run Club, it’s hype, heart, and a whole lot of motivation. As a PE teacher and Safety Chair, he’s all about creating an…
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Sports Backers’ Jon Lugbill to be Inducted into Sports ETA Hall of Fame
Sports Backers’ Jon Lugbill to be Inducted into Sports ETA hall of fame Written by: Nan Callahan, PR & Communications Manager RICHMOND, VA – Sports ETA announced today that three esteemed leaders in the sports and events tourism industry will be inducted into the Sports ETA Hall of Fame, powered by the Albuquerque Sports Commission,…
Coming Soon! Sports Backers New Office & Active Living Hub
The future home of Sports Backers office and Active Living Hub on the Fall Line trail offers an exciting opportunity to engage the community.