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Great American 5000
We are Sports Backers
Sports Backers, a 501(c)(3) nonprofit, pursues a goal to transform greater Richmond into the most physically active community in the nation by leading the area in embracing and celebrating an active lifestyle. Our Events and Programs are designed to foster active lifestyles for everyone.
Our Programs
Active RVA
Improving quality life for all Richmonders through physical activity and making Richmond the most active region in the country.
Bike Walk RVA
Advocating for comfortable and connected places to bike and walk for people of all ages and abilities in greater Richmond. Biking and walking for everyday transportation should be accessible to everyone.
Kids Run RVA
Young people are key to the Active RVA movement, so we created Kids Run RVA---the umbrella program for all of Sports Backers' youth programs.
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background--being active is important to your overall health & well-being.
- Building Greater Resilience in the Workplace with Active RVA, in 2021 and Beyond Wednesday, March 31st
- Get Super Fit With Kids Run RVA! Wednesday, March 31st
- Fitness Warriors Create Family Vibes at the Annual Warrior Nation Celebration Wednesday, March 31st
- Ukrop’s Monument Avenue 10k unveils medal design featuring artwork by Doug Orleski, local artist known as ‘RVA Coffee Stain’ Thursday, March 25th
- Cousins for Chuck: Celebrating a Family Member's Legacy from Across the Country in the Great American 5000 Thursday, March 25th
Get Involved!
There are 6,500 people annually who volunteer to make Sports Backers and its events and programs the successes they are. With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.