Let’s Go Rva!
Sports Backers fosters community through events, advocacy, and fitness, promoting a healthier, active lifestyle for all.
Get Moving With Our
Upcoming Events!
April 18, 2026
Ukrop’s Monument Avenue 10k
The Ukrop’s Monument Avenue 10k presented by Kroger is RVA’s favorite spring tradition! Since 2000, people from around the Richmond region and beyond have gathered to share in the journey of crossing the 10k finish line.
April 18, 2026
Atlantic Union Bank 10K Mini
Race day isn’t just for you…it’s for your kids too! This one-mile run for kids 4-12 is sure to be the best intro to how fun running can be. Add some mascots, a shirt, and finisher medal and you’ve got the perfect Saturday! Make the #ukrops10k a family affair!
Sports Backers Marathon Training Team
Let Richmond’s running community carry you to 26.2.
April 4, 2026-June 5, 2026
Great American Ride
The Great American Ride is a 3,700-mile virtual team bike ride along the Great American Rail-Trail™. Ride solo or with a team, explore 12 states from Washington to D.C., and experience the thrill of a cross-country journey—anywhere, anytime!
Building a Healthier Community
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background—being active is important to your overall health & well-being.
Bike Walk RVA
Bike Walk RVA, a Sports Backers program, advocates for safe, connected spaces to bike and walk for all ages and abilities. From the transformative Fall Line trail to neighborhood traffic calming and protected bike lanes, we empower advocates to shape a built environment that makes active transportation accessible and desirable for everyone.
Kids on the Move
Fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids. From creative exercises to running across a finish line, Kids On The Move makes staying active an adventure! Through a variety of program initiatives, children across the region make friends, build confidence, and learn healthy habits that will follow them through life.
FALL LIne
The Fall Line will be a transformational 43-mile long, north-south trail spine for our region’s active transportation network. It will connect seven localities in Central Virginia: Ashland, Hanover, Henrico, Richmond, Chesterfield, Colonial Heights, and Petersburg.
Active RVA
The Active RVA Certification and Awards program recognizes the Richmond region’s exceptional employers and schools that are implementing innovative programs to promote physical activity. Hundreds of organizations have earned Active RVA Certification for their embrace of active living.
Volunteer
There are 8,000 people annually who volunteer to make Sports Backers and its events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.
Latest News & Updates
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Episode 119 – Jonathan Juggles…and 10ks!
Episode 119 – Jonathan Juggles…and 10ks! Richmond legend, Jonathan Austin (Jonathan The Juggler), has been making Richmond races more fun and whimsical for over 20 years by combining his two passions, juggling and running. After completing the Virginia Credit Union River City Half he’s on to the Ukrop’s Monument Avenue 10k. Hear his story and…
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Richmond’s Running Boom Draws National Recognition
Richmond’s Running Boom Draws National Recognition Written by: Nan Callahan, PR & Communications Manager Richmond Running Boasts Historic Sellouts Cementing The City As A Premier Destination For Runners Nationwide RICHMOND, VA – Richmond isn’t just running, it’s racing ahead. From neighborhood sidewalks to the scenic stretches along the James River, the region’s running culture has…
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Episode 118 – 10k-misu is coming to Bryan Park!
Episode 118 – 10k-misu is coming to Bryan Park! Alex Na started a movement all about community and kindness when we shared his birthday tiramisu with strangers in a park. The same sentiments align perfectly with the Ukrop’s Monument Avenue 10k presented by Kroger, and Alex is training for his first 10k. To celebrate, he’s…
It’s Here! Sports Backers New Office & Active Living Hub
Located on the Fall Line trail, Sports Backers’ new headquarters and Active Living Hub is a vibrant center for community engagement and active living.