It's not RVA without the 10k!
Ukrop's Monument Avenue 10k
We are Sports Backers
Sports Backers, a 501(c)(3) nonprofit, pursues a goal to transform greater Richmond into the most physically active community in the nation by leading the area in embracing and celebrating an active lifestyle. Our Events and Programs are designed to foster active lifestyles for everyone.
Our Programs
Active RVA
Improving quality life for all Richmonders through physical activity and making Richmond the most active region in the country.
Bike Walk RVA
Advocating for comfortable and connected places to bike and walk for people of all ages and abilities in greater Richmond. Biking and walking for everyday transportation should be accessible to everyone.
Kids Run RVA
Young people are key to the Active RVA movement, so we created Kids Run RVA---the umbrella program for all of Sports Backers' youth programs.
Fitness Warriors
We believe that everyone deserves the opportunity to live an active lifestyle. Regardless of your neighborhood, income, or cultural background--being active is important to your overall health & well-being.
- Ukrop’s Monument Avenue 10k unveils finisher medal, participant shirt, and 10k Spirit Contest presented by The Richmond Experience for 2023 event during annual ‘10k Reveal Day’ Friday, February 3rd
- Dominion Energy Riverrock announces registration opening and music lineup for 2023 festival Thursday, January 26th
- Fall Line Vision Plan: Request for Proposals Friday, January 6th
- Richmond designated a Runner Friendly Community by the Road Runners Club of America Wednesday, December 14th
- Ukrop’s Monument Avenue 10k registration opens Thursday, December 1st
Get Involved!
There are 6,500 people annually who volunteer to make Sports Backers and its events and programs the successes they are. With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.