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Sports Backers Blog

Celebrate 'Christmas in July' with the CarMax Tacky Light Run

RICHMOND, VA – Registration is now open for the CarMax Tacky Light Run, and the event is celebrating ‘Christmas in July’ with a limited number of entries currently available for a special price of $25 for adults and $10 for youth under the age of 18. The rate is only available to the first 500 registrants, and the ‘Christmas in July’ block sold out in only 24 hours in 2017. Once the block is full, registration will close and reopen on October 2 at a higher price.

The holiday-themed fun run will take place Saturday, December 8th, and the event combines one of Richmond’s favorite traditions – tacky holiday lights – with a celebration of an active lifestyle and family-friendly holiday party. The run will start and finish at Mid-lothian Mines Park, which will be transformed into the North Pole for the event. The course will take participants through the Walton Park neighborhood, one of the area’s most festive collections of holiday lights and elaborate decorations. The course includes neighborhood cheer zones, music, and a holiday cookie stop for all participants.

“The CarMax Tacky Light Run is a festive, family-friendly event that encourages the community to get active together in a fun and healthy way,” said Diane Cafritz, Chief Human Resources Officer for CarMax. “This event has become a favorite holiday tradition in the Richmond region and CarMax is honored to be the lead sponsor and support our hometown.”

The CarMax Tacky Light Run offers youth pricing for kids under the age of 18. Event registration includes race entry, a pre and post-event holiday party, participant stocking cap, and a special ornament finisher medal. There will be plenty of photo opportunities along the course, and Santa will be available for pictures in the North Pole at Mid-lothian Mines Park before the start of the run. Participants are encouraged to wear their own holiday costumes and tacky lights. Glow kits are also available for purchase during the registration process for an additional $5.

Kids Run RVA will serve as the official event charity for the CarMax Tacky Light Run. Kids Run RVA is an initiative of Sports Backers that reaches thousands of young people across the Richmond region and has run clubs in more than 60 schools and neighborhoods, including many underserved communities. Kids Run RVA gives youth the chance to have fun while being physically active in their own communities and gets thousands of kids moving throughout the Richmond area on a daily basis, with the goal of establishing healthy habits early in life that are critical to the long-term physical, emotional, and social development of all children. Kids Run RVA works to break down barriers and provide all kids the opportunity to participate in daily physical activity.

The CarMax Tacky Light Run is fit for families and groups alike. For more information on the CarMax Tacky Light Run, please visit