Sports Backers Blog
Welcome to the Sports Backers blog, where we share stories and updates on our mission to inspire active living in Richmond and beyond.
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Ukrop’s monument avenue 10k presented by kroger announces new sponsor and special prize for the 10,000th finisher
ukrop’s monument avenue 10k presented by kroger announces new sponsor and special prize for the 10,000th finisher Written by: Nan Callahan, PR & Communications Manager Sports Backers Unveils medal, shirt design, and new event highlights for 2026 RICHMOND, VA – The Ukrop’s Monument Avenue 10k presented by Kroger will once again take center stage as…
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episode 111 – let’s defrost
episode 111 – let’s defrost Coming off a week of ice and cold temps, we’re ready to warm you up with spring events! Get a sneak peek at 10k Reveal Day, The People’s Finisher giveaway, the start of 10k Training Team…and sign up for Virginia Credit Union River City Half & River City 5k before…
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episode 110 – welcoming ryan to sports backers!
episode 110 – welcoming ryan to Sports backers! We have a new Development Manager, Ryan McCracken! Ryan started in January, but we’ve seen him before. He won the inaugural Virginia Credit Union River City Half and he placed third at this year’s Allianz Richmond Marathon. Hear more about his love of running, passion for donuts,…

On The Move Podcast
Our podcast focuses on keeping people active and moving. Join Nan and Kam as they share inspirational and interesting stories – click the link below, or use the filter above to find podcast episodes.

Volunteer
There are 6,500 people annually who volunteer to make Sports Backers and it’s events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.


