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Spring 2026 Marketing Intern

Location: Richmond, VA
Hours: 10–15 hours/week
Compensation: $17–$20/hour, based on experience
Term Options: February 16 – May 22

About Sports Backers

Sports Backers is a nonprofit organization dedicated to inspiring active living and transforming our community through events and programs. We produce nationally recognized events, support youth and adult fitness programs, and advocate for improved infrastructure for biking and walking.

Position Overview

We are seeking a creative, motivated, and detail-oriented Marketing Intern to support our dynamic marketing and communications team. This intern will play a key role in promoting Sports Backers’ events and programs, from campaign launch to hands-on event execution, offering a full-spectrum view of marketing in action. This is a unique opportunity for someone eager to explore multiple facets of the marketing world while contributing to impactful community initiatives.

Key Responsibilities

This internship is designed to provide a well-rounded experience across a variety of marketing functions. Not all responsibilities will be required for every candidate; we’re excited to shape this role to match the interests, skills, and career goals of the right individual. Whether you’re a budding designer, social media strategist, or communications pro, you’ll have the opportunity to grow in a supportive and fast-paced environment.

And of course, no Sports Backers position would be complete without some hands-on event day experience. You’ll see your marketing efforts come to life while helping execute events that energize and engage our community around active living.

Potential responsibilities may include:

Public Relations & Communications

• Draft press materials, media pitches, and event announcements
• Assist in managing our blog through content planning and writing
• Support the production and promotion of our in-house podcast
• Contribute to media outreach and partner communications

Graphic Design

• Design digital and print materials including social media graphics, flyers, signage, and apparel
• Assist with branding for events and campaigns
• Collaborate with staff on creative brainstorming and visual storytelling

Social Media Management

• Participate in content planning and calendar development
• Create and schedule posts across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn)
• Help monitor engagement and trends, and respond to audience interactions

Email Marketing

• Assist in drafting and formatting emails using platforms such as Pardot
• Manage subscriber lists and segmentation
• Track performance metrics and suggest improvements

Event Promotion & Expo Management

• Help coordinate marketing and branding logistics for expos and races
• Attend events to provide on-site marketing support and gather content

Market Research & Analytics

• Conduct competitor analysis and gather insights from peer organizations
• Monitor media coverage and social mentions of Sports Backers events and programs
• Assist in reporting and analytics to measure marketing impact

Team Collaboration

• Participate in brainstorming, planning, and strategy sessions with the marketing team
• Offer fresh perspective and contribute creative ideas to team campaigns and initiatives

Qualifications

• Currently enrolled in, or recently graduated from, a college-level program in Marketing, Communications, Graphic Design, or a related field
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite preferred but not required)
• Strong communication, organizational, and time management skills
• Familiarity with social media platforms and marketing tools (e.g., Hootsuite, Meta Business Suite)
• Passion for active living, community involvement, or event marketing
• Flexible, proactive, and eager to learn in a fast-paced environment

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