
Kids On The Move
Sports Backers believes that fitness should be FUN, and that’s why we’ve created an action-packed program designed specifically for kids.
Begin on an exciting journey to fitness like no other with Kids On The Move!
From creative exercises to running across a finish line, we make staying active an adventure! Through a variety of program initiatives, children across the region will make friends, build confidence, and learn healthy habits that will follow them through life. Adventure awaits when there’s Kids On The Move!

coaches make it happen
At Sports Backers, we know our kids running, walking, and fitness clubs thrive because of the incredible volunteers who step up to lead them each year. Supporting these dedicated coaches is one of our top priorities.

Activity Resources
Planning activities can take time, but you don’t have to start from scratch. The Kids On The Move team has put together a growing collection of fun, ready-to-use resources for coaches and schools. We’re adding new activities all season long!

mini-grants
Need a boost for your youth fitness program? We’re here to help with mini-grants, coach stipends, and race equipment loans designed to get your initiative up and running and keep it going strong.
Initiatives

Run Clubs & Fitness Clubs
Every year Kids On The Move gets thousands of young people across our region moving through our support of local running, walking, and fitness clubs. We focus on reaching kids across the region- Church Hill to Swansboro, up to Hanover, down to Dinwiddie, out to Short Pump, and everywhere in between.
Ragnar Trail Richmond Fundraising Team
Hit the trails of one of Virginia’s natural jewels, Pocahontas State Park, as a Kids On The Move hero at the 2025 Ragnar Trail Richmond and experience VIP treatment! With every mile you run, you are helping push forward the programming of Kids On The Move throughout the greater Richmond region and beyond.


Next Up
Next Up is a collaborative community initiative working to ensure that Richmond Public School (RPS) middle school students engage in meaningful Out-of-School Time programs designed to improve academic achievement, workforce readiness and social, emotional and physical health. Sports Backers is one of the Next Up service providers at Brown, Henderson, and River City Middle schools!
Kids On The Move News
Energizing our community through active living, infrastructure advocacy, and fitness programs.