sports backers active living hub launches paid group classes led by fitness warriors
Written by: Nan Callahan, PR & Communications Manager

grand opening series kicks off november 12 at the fitness studio in lakeside
RICHMOND, VA – Sports Backers is turning up the energy this fall with the launch of paid group fitness classes at the organization’s Fitness Studio, located at the Sports Backers Active Living Hub in Lakeside. Beginning November 12, community members can sweat, stretch, and strengthen their way to healthier habits with dynamic daytime classes every Wednesday, and Friday, led by the talented Sports Backers Fitness Warriors.
With registration now open, participants can choose from a variety of class formats, designed to meet all levels and keep workouts fun, fresh, and effective. Each class is capped at just 12 participants, creating a boutique-style experience with personalized attention from instructors who know how to motivate and inspire.
“This launch is a major milestone for our team and our community,” said Tiffany Copeland, Director of Sports Backers Fitness Warriors program. “Seeing our Warriors leading these classes in the very space we dreamed of is incredibly meaningful. What began as a bold idea has become a vibrant hub where people can connect, move, and grow stronger together. The Sports Backers Active Living Hub isn’t just a workplace—it’s where empowerment, wellness, and community come to life.”
Just two years ago, the Sports Backers Active Living Hub was only a dream. Through the hard work and vision of our staff—and with the incredible support of generous donors and Henrico County—that dream is now reality. What once existed only on paper has become a vibrant center for movement, collaboration, and inspiration. We look forward to welcoming more community groups, seeing the fitness studio filled with energy, and watching the Fall Line come alive with activity and connection.
The Sports Backers Active Living Hub has already become a gathering space for partner organizations and community training sessions, and the introduction of paid classes marks a bold new chapter in its mission to foster healthy, active lifestyles across the region.
Classes are $15 each but you can grab class at the introductory price of $10 for a limited time, with proceeds contributing to Sports Backers’ mission of inspiring active living throughout the region by supporting the over 60 FREE classes held in communities around our region! Participants are also invited to make additional contributions to Sports Backers to help expand access and opportunities for all.
Spots are limited and expected to fill quickly—register today and be part of the movement! To sign up or join the email list, visit https://www.tfaforms.com/5196481.
Latest News & Updates
-
Sports Backers 2026 Run Club Grant Applications Are Now Open
Sports Backers 2026 Run Club Grant Application Now Open Written by: Michelle Snow, PR and Communications Intern Supporting local clubs to inspire active lifestyles and strengthen their communities RICHMOND, VA – Applications are open through September 15 for the second year of Sports Backers’ Run Club Grant Program, designed to fuel the growth and impact…
-
More Than Miles: The Mile Makers Continues
The Mile Makers Are Gearing Up For The Fall Season! Written by: Jacki Quinlan, Director of Youth Programs Run clubs are popping up all over town, and we are here for it! Each club has its own unique flair, but what they all have in common is people coming together to be part of a…
-
Richmond Running Fever Continues as CarMax Richmond Half Marathon Reaches Capacity
Richmond Running Fever Continues as CarMax Richmond Half Marathon Reaches Capacity Written by: Nan Callahan, PR & Communications Manager Richmond’s running momentum persists as all half marathon entries are claimed months before race day RICHMOND, VA – There may be months until race day, but the CarMax Richmond Half Marathon has already set a personal…


