Sports Backers Blog
Welcome to the Sports Backers blog, where we share stories and updates on our mission to inspire active living in Richmond and beyond.
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Episode 120 – Grannies Be Jammin’
Episode 120 – Grannies Be Jammin’ Over 10 years ago, a group of friends decided to dance the Ukrop’s Monument Avenue 10k presented by Kroger together. Since then they’ve created a legacy crew that’s a must-see at the race. The Jammin’ Grannies are on course at the Ukrop’s Monument Avenue 10k every year, and they…
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New Partnerships, New Expo Location, and On-Course Activations Elevate the 2026 Ukrop’s Monument Avenue 10k presented by Kroger
New Partnerships, New Expo Location, and On-Course Activations Elevate the 2026 Ukrop’s Monument Avenue 10k Presented by Kroger Written by: Nan Callahan, PR & Communications Manager Richmond’s biggest block party introduces a new Health & Fitness Expo home, high-energy turnaround celebration, race day app, and enhanced timing experience RICHMOND, VA – The 27th running of…
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Bike Walk Academy experience
Building confidence & Community at BIKE WALK RVA ACADEMY Written by: Emily Schreer On March 18, I graduated from Bike Walk RVA’s Academy as one of the 2026 class of “Champions.” As a Sports Backers employee, I had the unique opportunity of experiencing the program as a first-time participant while also seeing behind the scenes…
On The Move Podcast
Our podcast focuses on keeping people active and moving. Join Nan and Kam as they share inspirational and interesting stories – click the link below, or use the filter above to find podcast episodes.
Volunteer
There are 6,500 people annually who volunteer to make Sports Backers and it’s events and programs the successes they are.
Donate
With your support, we can make this region a more attractive and vibrant place to live where safe opportunities to walk, run, bike, swim, or workout abound and where access to these activities are available to all.