lauren millard
“Ubies”
Lauren brings the fun to partnerships. As Director of Sponsorship, she works with amazing sponsors across Sports Backers’ entire event lineup, helping brands shine while achieving their goals through creative, meaningful collaborations. No two days are the same, and that’s exactly what keeps her energized.
A James Madison University grad (and former JMU Dukette!), Lauren stays active by walking and running through Richmond’s charming neighborhoods. As a “tropical bird” she’s happiest by the water whether that’s poolside in RVA or soaking up the sun in Cape Charles. On her days off, you might catch her traveling, hitting up the Kroger daily sale, exploring a new restaurant, or hanging with her friends and family.
Email: [email protected]
Favorite Sports Backers Event? “Tough one! The Allianz Richmond Marathon is beyond inspiring to see in action. As they say, if you begin to lose your faith in humanity, go out and watch a marathon. Seeing people cross the finish line accomplishing such an incredible goal is a gift. I also cry every year in the finish chute of the Atlantic Union Bank 10k Mini because seeing those little legs cross the finish line with the biggest smile you’ve ever seen is more than my heart can handle!”
Favorite non-Sports Backers Event? I love the Greek Festival. Arguably one of Richmond’s biggest social events of the year that is centered around standing in line with a lunch tray in a church parking lot. So Richmond! So great!