Tacky Light Run Pricing


Christmas in July
Adult $30 / Youth $15 (ages 4-14)

September 10 – November 17
Adult $35 / Youth $20

November 18 – December 10
Adult $45 / Youth $30

Income-based rates are available. Details can be found at the bottom of this page.

Registration includes:

  • Santa Tracker – bib
  • Admission to the North Pole
  • Ornament Finisher Medal
  • Choice of a snowflake themed beanie or short sleeve t-shirt
  • Plenty of Photo Ops
  • Wegmans Candy Cane WOs

Please note: Secret Santa Glow Kits and other holiday-themed merchandise are available during the online registration process for an additional fee.


Do you have holiday spirit? Dig out your grandmother’s favorite holiday sweater, charge those battery packs, and buy all the garland you can afford, because our costume contest and neighborhood superlatives are your chance to prove if you’re as serious as Santa! We have awards up for grabs!

Cancellation Policy

Entry fees are non-refundable, even in the case of a race cancellation, event postponement, even format changes, and/or if you are unable to participate. Race numbers and entries cannot be transferred to another person. No exceptions. This means once we have received your entry, you will not receive a refund if you cannot participate, and you may not give or sell your number to anyone else. Anyone found participating with another person’s number will be disqualified and both people will be barred from future Sports Backers events, including the Ukrop’s Monument Avenue 10k and Allianz Partners Richmond Marathon. Sorry y’all, but no dogs allowed.

Income Based Rate

At Sports Backers, our mission is to inspire people to live actively. Engaging underserved populations is one of our core values and one way we act on this value is by offering Income Based Rates for our events. These special rates are offered to those who qualify and would otherwise not be able to participate.

Those who make $25,000 or less annually or receive proven TANF, Food Stamp or Energy Assistance Benefits from Social Services and are not currently claimed as a dependent by anyone making above $25,000 annually are eligible for a special $15 rate for the CarMax Tacky Light Run. Please provide one of the following documents for verification:

  • Verification/Eligibility letter from Social Services
  • Most Recent Tax Return

For those that qualify for the income-based entry fee, please come by our office or mail the completed mail-in entry form and your verification document to Sports Backers, 100 Avenue of Champions, Richmond, VA 23230

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