Event Charities

VCU Massey Comprehensive Cancer Center

Massey Cancer Center logoVCU Massey Comprehensive Cancer Center is the official charitable fundraising partner of the Ukrop’s Monument Avenue 10k for the twentieth year in a row! Take action in the fight against cancer and help raise crucial funds for Massey Cancer Center’s life-saving mission!

10K the MASSEY Way on April 12:

  1. Register at
  2. Customize your fundraising page with photos and personal message and share with your network via email and social media
  3. Invite your friends, family, and coworkers to join you
  4. With $100 raised or donated, you receive the 2025 commemorative Team Massey technical shirt to wear on race day!

With your help, we will be one step closer to a future without cancer.


Sports Backers Youth Programs

Sports Backers invests in the future of active living in our region through our youth programs such as Kids On The Move and Active Living Leadership ALL Stars. From the youngest kids getting an opportunity to be a part of a fitness club, reaping the socio-emotional benefits while moving more, to those on their way to adulthood and applying to college, Sports Backers is passionate about supporting Richmond region youth. We do this by providing the resources they need to be successful, whether that be a pair of running shoes for a child in need, covering the cost of bus transportation for a run club to attend one of our signature events, or providing a scholarship to a promising student-athlete. Your donation makes it possible for us to support the most important part of our community – our kids. They are the future and we know that by investing in them and instilling healthy habits now, it benefits us all.

$100 – Scholarship contribution

$50 – Running shoes for 1 child

$35 – Team t-shirts for 5 kids

$15 – Race entry for 1 child

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