10k Pricing & Registration


Adult Price / Youth Price (14 & under on Race Day)*

November 28 – January 3: $40 / $30
January 4 – January 31: $45/ $35
February 1 – February 28: $50 / $40
March 1 – March 31: $55/ $45
April 1 – April 17: $60/ $50
Race Week, April 18 – April 22: $65/ $55

*Price schedule or until registration fills.

Income-based rates are available. Details can be found at the bottom of this page.

Cost Includes

  • Participant t-shirt (option to upgrade to a technical running shirt for $20 or to opt out of shirt in favor of a donation to our event charities)
  • Event bag
  • Commemorative bib
  • Chip timing
  • Finisher medal
  • Entry into Sheehy Post Race Festival
  • 2-day Health & Fitness Expo
  • Post race food courtesy of Kroger
  • Ukrop’s White House Rolls

Join the fun!

Register now or print out a mail-in entry form!

Entries are non-refundable and non-transferable, even in the case of a race cancellation and/or if you are unable to participate.

20k Challenge

Commit to the 20k Challenge and complete one 10k virtually from April 15 to April 22, before celebrating all together on event day, Saturday, April 22. Not only will you conquer a combined 12.4 miles, but you’ll receive a special 20k Challenge medal and Ukrop’s Rainbow Cookies! Two medals in one week?!? Click here to learn more.

Registration Information

Starting Waves

For information on the Starting Waves for the Ukrop’s Monument Avenue 10k, including how to qualify for a Seeded Wave, click here.

Already Registered?

Click here to confirm your entry

Referral Rewards

The only thing better than the 10k experience is sharing it with friends and family! Invite others to join you at the 2023 Ukrop’s Monument Avenue 10k. You can earn a $25 refund of your registration fee by referring five friends to sign up and join you! Get a total of 10 friends to sign up and you’ll also earn your choice of a Run RVA Shirt!

All you need to do is share your unique referral link (located in your registration confirmation email)! You can email, share on social media, or text your friends the link.


You may defer your registration from the 2023 Ukrop’s Monument Avenue 10k to the 2024 event. Deferred registrations may not be transferred to another person. Refunds will not be issued under any circumstances. The cost to defer is $15 and the deadline is March 31. Deferrals may be used only for the 2024 event. You may only defer an entry once (i.e., if you deferred your 2023 entry to 2024, you will not be able to defer it again in 2024 to 2025). There will be no deferrals at the race expo. For instructions on how to defer your entry, click here or email us.

Cancellation Policy

Entry fees are non-refundable, even in the case of a race cancellation, postponement, event format changes, and/or if you are unable to participate. Race numbers and entries cannot be transferred to another person. No exceptions. This means once we have received your entry, you will not receive a refund if you cannot participate, and you may not give or sell your number or timing chip to anyone else. Anyone found participating with another person’s number will be disqualified and both people will be barred from future Sports Backers events, including the Ukrop’s Monument Avenue 10k and Allianz Partners Richmond Marathon.

Event Rules

  • This race is conducted under the rules of USATF and the Road Runners Club of America.
  • In consideration of the safety of all participants, IN-LINE SKATES, SKATEBOARDS, BICYCLES, HANDCYCLES, OR ANIMALS ON LEASHES will not be allowed on the course.
  • Strollers, Baby Joggers, Baby Carriers are not allowed on the course.
  • Once received, entries are non-refundable. Entries may not be transferred or given to another person. See above for additional policies.
  • The Ukrop’s Monument Avenue 10k has a minimum age of 6. The Atlantic Union Bank 10k Mini has a minimum age of 4.

Income-based Rates

At Sports Backers, our mission is to inspire people to live actively. Engaging underserved populations is one of our core values and one way we act on this value is by offering Income-based Rates to those who qualify and would otherwise not be able to participate.

Those who make $25,000 or less annually or receive proven TANF, Food Stamp or Energy Assistance Benefits from Social Services and are not currently claimed as a dependent by anyone making above $25,000 annually are eligible for the $15 rate. Please provide one of the following documents for verification:

  • Verification/Eligibility letter from Social Services
  • Tax return

For those that qualify for the income-based entry fee, please fill out the income-based entry form and email it to [email protected], mail it to Sports Backers, 100 Avenue of Champions, Richmond, VA 23230, or come by our office (100 Avenue of Champions, Richmond, VA 23230) with your verification documents.

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