Kids Challenge

The Sports Backers Kids Challenge is a FREE incentive-based fitness program for elementary school-aged children in the metro Richmond area. The program encourages youth to run 26 miles over the course of a 10-week period beginning January 23rd. It’s a fun and easy way for teachers and parents to get kids moving!

Just follow these steps:

1. Run!
Run or walk at least 1 mile every other day. That’s four laps around a regulation track. You can run whenever and wherever you want – at home, during recess, or even at soccer practice.

2. Track your progress!
Print out a Running Log to track your progress. When training begins, color one square each time you complete 1 mile. We trust that you’ll use the honor system when tracking your mileage!

3. Earn Rewards!
By running, you’ll earn cool prizes at the 10k, half marathon, and 20 mile marks along the way. Just have an adult sign the appropriate sponsor coupon, then trade it in at Sports Backers Stadium (or to your teacher if your school is participating in the Kids Challenge) for the reward!

Kids Challenge participants earn the following prizes:

1. FREE tattoo art at 10k mark (6.2 miles)
2. FREE stadium cup at half marathon mark (13.1 miles)
3. FREE surprise item at 20 miles
4. Kids Challenge finisher medal at 26 miles

Stay tuned for announcements about the new incentive items for 2017!

4. Celebrate!
To complete the Kids Challenge, run all 26 miles, color in the squares and collect your finisher’s medal! Kids Challenge participants have the option to run one of their miles at the Virginia529 Kids Run on Saturday, April 1, 2017 (paid entry required). The one-mile race finishes at the same finish line as the 10k where cheering spectators await. Kids will receive their own race medal.

Faith Hecht coordinates the Sports Backers Kids Challenge program for the Sports Backers. If you have questions about the program or would like to get a large quantity of Running Logs, please contact her at [email protected] or call her at (804) 285-9495 x243.