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Kids Challenge

The Sports Backers Kids Challenge is a FREE incentive-based fitness program for elementary school-aged children in the metro Richmond area. The program encourages youth to run 26 miles over the course of a 10-week period beginning February 4. It’s a fun and easy way for teachers and parents to get kids moving!

Just follow these steps:

1. Run!
Run or walk at least 1 mile every other day. That’s four laps around a regulation track. You can run whenever and wherever you want – at home, during recess, or even at soccer practice.

2. Track your progress!
Print out a Running Log to track your progress. When training begins, color one square each time you complete 1 mile. We trust that you’ll use the honor system when tracking your mileage!

3. Earn Rewards!
By running, you’ll earn cool prizes at the 10k, half marathon, and 20 mile marks along the way. Just have an adult sign the appropriate sponsor coupon, then trade it in at Sports Backers Stadium (or to your teacher if your school is participating in the Kids Challenge) for the reward!

Kids Challenge participants earn the following prizes*:

1. FREE Pencil (6.2 miles)
2. FREE Carabiner (13.1 miles)
3. FREE Jump Rope at 20 miles
4. Kids Challenge finisher medal at 26 miles

*Prizes subject to change

4. Celebrate!
To complete the Kids Challenge, run all 26 miles, color in the squares and collect your finisher’s medal!

Log & Prize Pick Up

We have a pick up box located at Sports Backers Stadium (100 Avenue of Champions,Richmond, VA) right beside the door to the Sports Backers office. A bag will be in the pick up box labeled with the person’s name who placed the order. We will provide ALL PRIZES (pencil, carabiner, jump rope, & medal) so you can distribute prizes as milestones are achieved. You can also pick up running logs as well. Please call (804)467-9154 or email us at [email protected] to place your order. We will fill orders at our earliest convenience and let you know when your items are ready for pick up. If you don’t have transportation to pick up, please let us know.