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Sports Backers Launch 'RVA Street Art Run' to Celebrate Richmond's Vibrant Art Scene

Virtual event runs from March 4-April 11 and features multiple routes for participants


Richmond, VA – To celebrate Richmond’s vibrant art scene and encourage active exploration of some of the area’s best-known art installations, Sports Backers is today announcing the new ‘RVA Street Art Run,’ which runs from March 4-April 11. In the virtual event, Sports Backers will supply multiple routes highlighting street art and murals, and participants will pick and choose when and where they explore.

All participants will receive a limited-edition, street-art inspired shirt designed by Mickael Broth, the Richmond-based artist also known as the Night Owl. Registration is now open at www.sportsbackers.org.

“We’re lucky to have a variety of unique and eclectic murals that bring life to so many areas of our community,” said Meghan Keogh, Director of Events for Sports Backers. “Richmond is home to over 100 murals featuring work from both local and international artists and the RVA Street Art Run will be a great way to celebrate our public art scene in an active way.”

Participants can register through April 11, then run or walk through one of the suggested street art routes for a close-up view of a wide variety of works of art. The complete list of routes, as well as a comprehensive map of Richmond murals compiled by Richmond Region Tourism, can be found at https://www.sportsbackers.org/events/rva-street-art-run/rva-street-art-run-routes/.

“I’m stoked to contribute to this event. While many cultural activities have been unavailable to us over the past year, the murals that grace our walls, and help define so many spaces around the city, have remained accessible works of art for everyone to enjoy,” said Broth, who has painted over 200 public murals throughout Richmond, the United States, and Europe since 2012, in addition to helping curate multiple public art festivals and publishing the popular book Murals of Richmond. “We have an incredible collection of murals here, on par with any other city in the world. The connections built between the international community and local artists have helped shape the narrative about what our city hopes to become, and I hope people participating in the RVA Street Art Run will feel those connections as well.”

The custom design for the participant shirt was created by Broth and inspired by street art found throughout Richmond, including elements from by Broth, Sure Hand Signs, Hamilton Glass, Matt Lively, Ed Trask, Etam Cru, Woes Martin, Nils Westergard, Jeff Soto, Andre Shank, and Wing Chow.

Registration is $22, and participants have from March 4-April 11 to complete their route. More information can be found at www.sportsbackers.org.

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