Sports Backers Blog

CarMax Tacky Light Run 'Christmas in July' block sells out in 24 hours; registration will reopen on Oct. 2

RICHMOND, VA – Initially open for a limited time to the first 500 participants, the ‘Christmas In July’ registration block for the CarMax Tacky Light Run sold out in 24 hours. Registration is now closed and will reopen on Monday, October 2, at a rate of $30 for adults and $17 for youth under the age of 18.

CarMax Tacky Light RunThe holiday-themed fun run will take place Saturday, December 9th. The event combines one of Richmond’s favorite traditions – tacky holiday lights – with a celebration of an active lifestyle and family-friendly holiday party. The run will start and finish at Mid-lothian Mines Park, which will be transformed into the North Pole for the event. The course will take participants through the Walton Park neighborhood, one of the area’s most festive collections of holiday lights and elaborate decorations. The course includes neighborhood cheer zones, music, and holiday cookie stops for all participants.

“The CarMax Tacky Light Run is a fun and festive celebration that encourages families right here in the Richmond area to CarMax Tacky Light Run Logoadopt a healthy and active lifestyle,” said Diane Cafritz, Chief Human Resources Officer for CarMax, Inc. “We are proud to partner again with our friends at Sports Backers to support what has become a signature event in the region we are proud to call home.”

Kids Run RVA will serve as the official event charity for the CarMax Tacky Light Run. Kids Run RVA is an initiative of Sports Backers that reaches thousands of young people across the Richmond region and has run clubs in nearly 70 schools and neighborhoods, including many underserved communities. Kids Run RVA gives youth the chance to have fun while being physically active in their own communities and gets thousands of kids moving throughout the Richmond area on a daily basis, with the goal of establishing healthy habits early in life that are critical to the long-term physical, emotional, and social development of all children. Kids Run RVA works to break down barriers and provide all kids the opportunity to participate in daily physical activity.

The CarMax Tacky Light Run is fit for families and groups alike. For more information on the CarMax Tacky Light Run, please visit




About CarMax
CarMax is the nation’s largest retailer of used cars and operates more than 170 stores in 39 states nationwide. CarMax revolutionized the auto industry by delivering the honest, transparent and high-integrity car buying experience customers want and deserve. For more than 20 years, CarMax has made car buying more ethical, fair and stress-free by offering a no-haggle, no-hassle experience and an incredible selection of vehicles. CarMax makes selling your car easy too, by offering no-obligation appraisals good for seven days. At CarMax, we’ll buy your car even if you don’t buy ours®. CarMax has more than 24,000 associates nationwide. During the 12 months ending February 28, 2017, the company retailed 671,294 used cars and sold 391,686 wholesale vehicles at its in-store auctions. For more information, access the CarMax website at

About Sports Backers
With a key message of ‘Let’s Go, RVA,’ the mission of Sports Backers is to inspire people from all corners of our community to live actively. A non-profit organization, Sports Backers is dedicated to producing nationally recognized quality sporting events and programs that motivate residents and visitors alike to be more active, supporting youth running and fitness programs, and advocating for safe and connected networks of bike and pedestrian infrastructure. Learn more at