Sports Backers News

The Sports Backers announce first-ever CarMax Tacky Light Run to be held December 14, 2013

09/12/2013

Holiday-themed fun run to showcase some of Midlothian’s most festive homes

RICHMOND, Va. (September 12, 2013) – The Sports Backers announced today the first annual CarMax Tacky Light Run will be held on Saturday, December 14, 2013, at 6:00 p.m. This six kilometer (3.72-mile) holiday-themed fun run takes one of Richmond’s favorite traditions – tacky holiday lights – and meshes it with a celebration of active lifestyle.

“The trend we’re seeing in the industry is that running is becoming more and more of a social sport. People want to share their experiences with friends and family, both physically and through social media outlets,” said Sports Backers executive director Jon Lugbill. “With all of the energy, lights and decorations out on the course, the CarMax Tacky Light Run will perfectly mirror that trend.”

The tradition of tacky lights was born in Richmond, and so was CarMax, Inc. nearly 20 years ago. Not only is Richmond the nation’s “Capital of Tacky Lights,” but it is home to the nation’s largest retailer of used cars, making the CarMax Tacky Light Run an incredibly unique event.

“The CarMax Tacky Light Run will be a festive and entertaining event to celebrate our Richmond hometown and help Richmond area families get moving toward a healthier and more active lifestyle,” said Bill Nash, executive vice president of human resources and administrative services for CarMax, Inc. “We’re proud to call Richmond home and to join the Sports Backers in introducing this exciting new event.”

The CarMax Tacky Light Run starts and finishes in Midlothian Mines Park, looping participants by some of the most festive homes in the adjoining Walton Park neighborhood.

“Our residents take a lot of pride in the number of holiday lights we use to decorate our homes each year,” said Virginia Goin, former president of the Walton Park Neighborhood Association. “We are thrilled the CarMax Tacky Light Run will give us an opportunity to show off our holiday enthusiasm to more people.”

An untimed event, the CarMax Tacky Light Run is fit for families and groups alike. Team rebates will be offered to encourage group participation. Teams with six to 14 members will receive a $3 rebate on all entries, and teams with 15 or more members will receive a $7 rebate on all entries.

Participants have the ability to make a donation at the time of registration to the official event charity, Kicks & Wheels, a partnership between the Sports Backers and the Richmond Area Bicycling Association (RABA).  Funds raised will benefit children in underserved communities with the gift of athletic shoes and bikes during the holiday season. These shoes and bikes will be distributed to pre-qualified, low-income families in the Richmond region.

To kick off the registration period, the Sports Backers are celebrating “12 Days of Tackiness” on the CarMax Tacky Light Run Facebook page. During this 12-day period, contests and discount promo codes will be posted daily. For more information or to register for the first annual CarMax Tacky Light Run, please visit www.sportsbackers.org.

About the Sports Backers
The Sports Backers own, manage or partner with 40 different sporting events in the Richmond region that help drive over $50 million in annual economic impact. These events and programs strengthen the local economy, provide health benefits to participants and make the region a better place to live.  www.sportsbackers.org

About CarMax

CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE 2013 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 123 used car superstores in 61 markets. The consumer offer features low, no haggle prices, a broad selection of CarMax Quality Certified used cars, and superior customer service. During the twelve months ended February 28, 2013, the company retailed 447,728 used cars and sold 324,779 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com

Media Contacts:             

Sports Backers: Jackie Stoneburner / (804) 285-9495 x247 / [email protected]

CarMax: Catherine Gryp / (804) 747-0422 ext. 4029 / [email protected]

 

Facebook: www.facebook.com/tackylightrun

Twitter: @SportsBackers

Instagram: @SportsBackers